Relay connects visionary creators with influential brands, helping both sides do what they do best.
We empower creators to turn their passion into their profession, while helping brands transform ideas into impactful campaigns.
Founded by a team with experience on both sides of the industry, Relay builds long-lasting and rewarding partnerships between creators and brands.
Modern creators require modern agents. Relay supports creators where it matters most: managing the business side so you can focus on doing more of what you love - creating.
We bring you the right opportunities so you can deliver meaningful, authentic campaigns that truly resonate with your community.
We help turn part-time into full-time. Side gigs into headliners.
Our close, collaborative approach with creators enables us to deliver powerful results for brands. In a competitive, ever-changing market, we ensure your campaigns are seen and heard. Whether it’s a new product launch, long term partnership or UGC campaign, we expand your reach and increase revenue by pairing you with the right creators.
We deliver quantifiable results.
Our niche creators have highly engaged communities that are actively listening: and we make it possible for your brand to tap into that.
ABOUT US
Who Are we?
Christian is the founder of Relay. A creator himself and one half of Chad Magic, he built a successful YouTube channel within a highly specialised niche, collaborating on major campaigns across the global trading card game space.
The Chad Magic brand has since grown into a thriving production studio based in Liverpool, alongside the management of a successful Europe-wide competitive MTG team.
Alongside his work as a creator, Christian brings extensive experience from a successful corporate career in the telecoms sector. He founded Relay to combine that commercial expertise with what he’s truly passionate about: helping creators build sustainable careers and connecting them with the right brand partners.
our Values
CONNECTION
We believe in building genuine relationships between creators, brands, and communities that go beyond transactions.
Support
We empower creators with the tools, guidance, and confidence they need to grow sustainably and do what they love.
Independence
We believe true success comes from aligning what you love, what you’re great at, and what makes a difference – on your own terms.